Blurbits 101
by: Jesse Chatham, photographik Founder



blurbits 101

Though we do have some loyal Blurbiters, thus far, our Blurbits platform hasn't caught on with the vast majority of our membership. I feel that a quick tutorial and overview of the power and benefits of Blurbiting is in order. In these uncertain economic times, every photographer should be doing everything they can to get themselves, their work and their websites in front of potential clients.

why blurbit?
Exposure, exposure, exposure! And inbound links too! You can get to the homepage of photographik where you'll be "seen" by users all over the world. And, if you follow these directions below, you can create Blurbits that will drive traffic both to your Blurbit and website and blog.

what should I blurbit about?
You should blurbit about your latest wedding, latest photo shoot, or something else you'd like the world to know about. ALWAYS include a link to your website and blog within the body of your Blurbit! This creates valuable one-way inbound links to your site which will gradually increase the overall "link quality" of your website.

A simple way to make Blurbiting a part of your overall marketing and awareness efforts is to do a teaser. Upload 4 or 5 images and then tell the reader to click through to your blog to see the rest.

will blurbiting really do anything for my business?
Yes! Loyal Blurbiter, Ian Johnson, has tapped into probably the best thing about Blurbiting; getting to the top of Google for a micro-search word like "Mykonos wedding in Greece."

In his own words: “Just wanted to say thank you for the great work you are all doing. I also want to mention Blurbits, yes they really work! Because of Blurbits, I have just booked a second destination wedding in Mykonos, Greece.

Thanks again and keep up the good work!”
~ Ian Johnson

Blurbits work best for micro-searches; that is, searches like “Lone Hawks Farm Wedding”, or “Barn at Gibbet Hill” and so on. Whatever the region or venue of your wedding or photo shoot, be sure to include the name in title of your Blurbit as well as in the keywords area.

And again, provide a detailed description of the location, venue and nature of your wedding or portrait shoot.

If you're in Colorado and recently photographed a wedding at the Brown Palace, title your Blurbit: Brown Palace, Denver wedding. If you photographed a wedding at The Foundry in Long Island City, Queens, title your Blurbit: Wedding at The Foundry, Long Island City, New York.

If you photographed a maternity shoot in Orange County, title your Blurbit: Orange County maternity photos. And so on and so forth.

Try it! It works!

Here’s more advice from a member:

“Blurbits should be a "no-brainer". They are super-easy to create, get amazing exposure on the front page of a high traffic website, and we get lots of click-throughs for every blurbit we put up there. Each blurbit of ours gets 150-200 views each over a couple of months.

The best practices I can recommend are: always link your blurbit to content on your own site, and make sure to take advantage of the ability to add appropriate keyword, and alt tags. Google loves these little guys."

Yes, always include a textual hyperlink to your website and blog!

one last tip
Many of you have formed strong relationships with other vendors in the wedding industry. Why not provide a list of the vendors you worked with at your latest wedding and include a direct link to their website. They'll love you for it. Call it "link love." Just imagine how much they'll want to hook you up if your Blurbit gets them some business.

Now start Blurbiting!!

Best,

Jesse 

P.S. If you're interested in learning more about the power of SEO and online marketing, you need to check out SEO for Wedding Pros pronto!